At the new “Blue Square”, the record management interface will maintain a log of all customer records, digitally. Customers can directly download the product brochures by scanning the vehicle QR Codes.
Mr. Motofumi Shitara, Chairman, Yamaha Motor India group of companies inaugurating the first Blue Square today in Chennai. (Image source: Yamaha)
India Yamaha Motor (IYM) Pvt. Ltd. has announced a new initiative to propagate ‘The Call of the Blue’ with the opening of “Blue Square”, a concept-driven showroom that institutes Yamaha’s racing DNA of excitement, sport & style. The Call of the Blue started in the year 2018 expanded into products and through experiences in 2019.
The “Blue Square” institutes Yamaha’s identity of racing DNA through visual and exhibitory outline of showroom design on the exterior porticos of the outlet, BLUE-themed interior ambience inside the outlets, exciting display of motorcycles based upon racing DNA of Yamaha, along with accessories, apparels and genuine spare parts to realize the brand’s excitement, sporty & stylish personality. A line up of accessories and apparels are also the prime focus of the company for the “Blue Square”.