One of the biggest automotive success stories of 2019 has to be the entry of Kia Motors in India and the response to the Kia Seltos. But what if Kia had done the obvious and entered India with a hatchback?
Kia Rio, the hatchback that India didn’t get. (Photo: Manav Sinha/News18.com)
The year 2019 has to be one of the most dramatic years for the automotive industry in the last decade because of the things that happened last year, things that no one expected. Sales slowdown, new entrants coming in, numerous government reforms that end up giving electric Vehicles a push unlike ever before and so much more. But there was an anomaly – Kia Motors. It was a new brand entering into one of the toughest automotive markets in the world, where the last new brands that entered India have had to go through a very long-drawn-out process to achieve a small pie of the market share.
Kia badging as seen on the steering wheel of the Rio. (Photo: Manav Sinha/News18.com)