What3words is a navigation system that has divided the entire world into 3mx3m squares, assigned each square a unique identifier, made of three random words.
Tata Nexon EV cabin.
(Image courtesy: Manav Sinha/News18.com)
Tata Motors has announced its partnership with the innovative location technology provider, what3words. Tata Motors is the first manufacturer in India to bring what3words addressing system in its cars, in the new Nexon that was launched recently. The partnership between Tata Motors and what3words will enable car-drivers to enter a what3words address by voice or text input, and then navigate to the accurate address within 3 meters of the destination location.
This is especially relevant in the Indian context, where addresses are non-standard and complex network of roads make it difficult for last-mile navigation. This accurate and unique 3 word-addressing system will make the last-mile navigation simple, safe, hassle-free and less time-consuming for the Indian customers. The what3words app is available in 40 languages, including eight Indian languages: Hindi, Bengali, Tamil, Telugu, Marathi, Urdu, Kannada and Malayalam.