The mobile showroom, a 45-feet trailer, showcases the Hector and offers a similar experience like other MG showrooms across the country.
MG Experience on Wheels. (Image source: MG Motor)
MG (Morris Garages) Motor India launched a new experiential customer touchpoint – MG Experience on Wheels – a mobile showroom. The brand aims to further its customer engagement across India as well as reach, especially where its showrooms are not yet present. The mobile showroom called “MG Experience on Wheels “will undertake a pan-India tour with a focus on tier 2 & 3 markets starting December 5.
The mobile showroom, a 45-feet trailer, showcases the Hector and offers a similar experience like other MG showrooms across the country. It showcases the brand’s British heritage with focus on digital-led experiences. It consists of an interactive digital terminal through which visitors can experience the HECTOR, choose its accessories and configure the car as well.
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