Koenigsegg’s latest model, the Jesko, was launched at a price of about $3.3 Million but the 125 manually-assembled cars still sold out in two days.
A Koenigsegg Regera is pictured on an old landing field of the Ängelholm Airport, which is now rented by Koenigsegg.
(Image: Jonathan NACKSTRAND / AFP)
For a quarter-century, Koenigsegg has been making supercars for a niche market typically reserved for Italian luxury brands, while challenging perceptions of Swedish modesty. With brands like Volvo, which introduced the three-point seat belt, and Saab, Sweden distinguished itself in the 20th century as a maker of reasonable priced family-friendly cars that put safety first.
But in a workshop in the southern town of Angelholm, the term “made in Sweden” is given a new meaning, and horsepower and torque take centre stage. “When I started the company (…) I said to myself why would anyone buy one of my cars: it is an unknown brand, by an unknown person from a country not famous for sports cars,” the company’s founder Christian von Koenigsegg told AFP. “So I said to myself, they have to really stand out and be different and hopefully better in some ways than the competitors,” he added.