Carved out as a separate entity from the now-grounded Jet Airways more than five years ago, JPPL has close to 10 million members.
Intermiles logo. (Image source: Facebook/Intermiles)
Loyalty and rewards management company Jet Privilege Pvt Ltd (JPPL) on Thursday unveiled a new brand identity ‘InterMiles’ as part of its growth strategy. Carved out as a separate entity from the now-grounded Jet Airways more than five years ago, JPPL has close to 10 million members.
“InterMiles will encompass both the award-winning loyalty and rewards programme (previously, JetPrivilege) and the ubiquitous rewards and recognition currency (previously, JPMiles),” the company said in a release. JPPL, part of Etihad Aviation Group which holds 50.1 per cent stake, said it offers the members the opportunity to earn and redeem ‘InterMiles’ across more than 10 categories and over 150 programme partners.