The company is no stranger to India, having entered into a partnership with the erstwhile Premier family resulting in JV Peugeot PAL India.
Citroen C5 Aircross SUV. (Image: Citroen UK)
Set to kick off India journey next year, European auto major Groupe PSA is initially targeting ten cities for Citroen brand through smaller, yet highly digitised showrooms, with an aim to help its dealers to invest judiciously on-premises, as per a senior company official. The company, which formally announced to enter the Indian market with Citroen brand early this year, is looking to create a seamless digital experience for prospective customers of its first model — C5 Aircross SUV.
“Through our network, we aim to bring in a digital disruption for seamless customer experience,” Citroen India Senior Vice President, Sales & Marketing Roland Bouchara told PTI. Prospective buyers will be able to research and chose model variants, transact for finance and insurance digitally, he added. With high digital intervention, the brand aims to have comparatively smaller sales outlets in the country.