At the Consumer Electronics Show (CES), Mercedes-Benz has unveiled a spectacular new concept car directly inspired by the “Avatar” universe, which will return to big screens with a new film at the end of this year.
Mercedes-Benz Vision AVTR. (Photo: AFP Relanews)
Mercedes-Benz promised to come to CES with a vision of the automobile of the future, and the German manufacturer has not disappointed. The new concept, which has been christened the Vision AVTR (for “Advanced Vehicle Transformation”), was developed in direct collaboration with the team responsible for the “Avatar” saga, including its director James Cameron.
The goal, announced by Mercedes, is not only to have the driver merge with the automobile but also to combine the interior and exterior of the vehicle into an “emotional whole,” which is in harmony with the surrounding world. With this in mind, the styling of the concept has adopted a design language that Mercedes describes as “organic.”